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Find out in which micro-moment Google anticipates the user by analyzing the mobile SERP for that particular search. You can then develop branded content Shadow Making that works best for that type of user and ensure that it's fully mobile-friendly. Consider implementing AMP if appropriate. Google continues to stress the importance of speed on all devices. Recently, they also ended their instant desktop search, saying they would look for ways to improve search speed Shadow Making on all devices. Beta updates with a more powerful AMP feed fix tool have been released to some users' Search Consoles, demonstrating Google's commitment to improving page speeds. Brands should pay attention to the potential benefits AMP could bring them and mark up appropriate pages.
Review all content on the site to ensure it Shadow Making is mobile-friendly.Your website content should read easily or play smoothly on mobile devices. For example, an infographic whose text is too small to view on mobile can be designed to automatically scale to screen size. Users should also be able to easily enlarge the image if they want to see more detail. Pay attention to navigation to ensure that getting around the site won't be a struggle for people using mobile Shadow Making devices. Google offers a mobile-friendly testing tool that can be used to get started on the road to mobile compatibility. Overall, however, brands need to change their state of Understand, differentiate and track traffic, engagement and conversions across desktop and mobile. Improve your tracking capabilities and KPIs for a more complete picture, including traffic from mobile devices and what is from the desktop.
Have your SEOs measure traffic rates, landing page visits, engagement rates, conversions, and revenue rates separately for mobile devices, so you have a clearer Shadow Making picture of your ability to reach these mobile customers. As the market continues to shift towards mobile, understanding how your mobile customers are interacting with your site will help you plan for these changes. Clearly, users prefer their mobile devices at increasing rates, which means brands need websites and marketing strategies that keep pace. Start by focusing on your brand's mobile users and prioritizing them when developing content, rather than thinking desktop first and then using minor tweaks Shadow Making to ensure mobile compatibility. You can always provide more in-depth content to those who need it without sacrificing the mobile experience, but, as we've learned, you can't just make your site responsive and truly qualify as mobile-ready. The opinions expressed in this article are those of the guest author and not necessarily of Search Engine Land. Staff authors are listed here.