WhatsApp Business 2023: How to Download and Set Up Your Business Profile
Download WhatsApp Business 2023: A Complete Guide
WhatsApp Business is a tool for companies to engage with customers over the world's most popular messaging app. It is built on top of WhatsApp Messenger and includes all the features that you rely on, such as multimedia, free calls, free international messaging, group chat, offline messages, and much more. Whether you are a small business owner or a large enterprise, WhatsApp Business can help you improve visibility, automate communication, and keep your workflow organized.
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In this article, we will cover everything you need to know about WhatsApp Business, including its features, pricing, benefits, statistics, and how to download it. By the end of this article, you will be ready to transform your business with WhatsApp.
Features of WhatsApp Business
WhatsApp Business offers two ways to use it: WhatsApp Business App and WhatsApp Business Platform. The app is for small businesses who personally manage conversations with customers. To get started with the app, download it from the Google Play Store or the Apple App Store and create a profile for your business. The platform is for medium to large businesses who communicate with customers at scale through programmatic access. To get started with the platform, contact sales and get a verified business account.
Some of the features that WhatsApp Business offers are:
Business profile: Create a profile for your business to help your customers find valuable information such as your website, location, contact information, catalog, etc.
Business messaging tools: Be more responsive to your customers by using away messages to indicate when you're away or greeting messages to send your customers an introductory message when they first message you. You can also use quick replies to save and reuse messages that you frequently send.
Landline/fixed number support: You can use WhatsApp Business with a landline or fixed phone number and your customers can message you on that number. During verification, select the "Call me" option to receive the code over a phone call.
Run both WhatsApp Messenger and WhatsApp Business: You can use both WhatsApp Business and WhatsApp Messenger on the same phone, but each app must have its own unique phone number.
WhatsApp Web: You can more efficiently respond to your customers right from your computer's browser.
Message templates: You can create and send message templates to initiate conversations with your customers or send them notifications. Message templates must be approved by WhatsApp before you can use them.
Payments: You can enable payments on WhatsApp Business in some countries such as India and Brazil and allow your customers to pay for your products or services within the app.
Pricing of WhatsApp Business
WhatsApp Business is free to download and use for small businesses. However, if you want to use the platform for medium to large businesses, you will have to pay per conversation based on different rates by conversation category. There are four conversation categories on WhatsApp Business: marketing, utility, authentication, and service.
Marketing conversations include promotions or offers, informational updates, or invitations for customers to respond or take action. Utility conversations facilitate a specific request or transaction or update a customer about an ongoing transaction. Authentication conversations enable businesses to authenticate users with one-time passcodes. Service conversations help customers resolve enquiries.
The rates vary by country and currency. You can view the rate cards by currency or find countries where regional rates apply on the . You will also get 1,000 free service conversations each month per business account.
Benefits of WhatsApp Business
WhatsApp Business can bring many benefits to your business and your customers. Some of the benefits are:
Reach more customers: WhatsApp has over 2 billion users in more than 180 countries. By using WhatsApp Business, you can tap into this huge market and connect with customers who prefer to use WhatsApp as their primary communication channel.
Build trust and loyalty: WhatsApp Business allows you to create a professional and personalized presence for your business. You can verify your business account, display your logo and business information, and showcase your products or services in a catalog. You can also communicate with your customers in a friendly and conversational way, which can help you build trust and loyalty.
Improve customer service: WhatsApp Business enables you to provide fast and convenient customer service. You can respond to customer queries, feedback, or complaints in real time, send automated messages, and use chatbots to handle common requests. You can also use rich media such as images, videos, documents, or voice messages to enhance your communication.
Increase sales and conversions: WhatsApp Business can help you increase sales and conversions by allowing you to showcase your products or services, send offers or discounts, accept payments, and provide after-sales support. You can also use message templates to initiate conversations with potential customers or send them notifications about their orders or deliveries.
Save time and money: WhatsApp Business can help you save time and money by simplifying your workflow and reducing operational costs. You can use WhatsApp Web to manage your conversations from your computer, use labels to organize your chats, and use analytics to track your performance. You can also integrate WhatsApp Business with other tools or platforms that you use for your business.
Statistics of WhatsApp Business
WhatsApp Business is a popular and powerful tool for businesses of all sizes and industries. Here are some statistics that show the popularity and impact of WhatsApp Business:
WhatsApp Business has over 50 million users worldwide
WhatsApp Business has over 15 million users in India
WhatsApp Business users send over 100 billion messages per day
WhatsApp Business users have created over 40 million catalogs
WhatsApp Business users have seen an average increase of 27% in sales after using the app
How to Download WhatsApp Business
If you want to download WhatsApp Business app for your small business, follow these steps:
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