start to finish and optimize the analyzes in real time. 3 success stories of the internet of things in digital marketing 1) Diageo This beverage multinational decided to position its Premium whiskey as a drink to celebrate Father's Day. To do this, they created a limited edition of bottles connected to the Internet with which customers could create their own personalized digital message to celebrate this occasion. Thanks to this campaign, Diageo managed to increase sales by 72% and multiply the return on investment by 5, in addition to positioning itself as a leader in its segment. 2)Netflix To position itself as a leading brand in innovation, Netflix launched IoT-enabled socks that used an accelerometer to detect if the user had Clipping Path fallen asleep and pause the content they were watching so they didn't miss a thing. The campaign was a huge success, generating over 1 billion earned media impressions and winning a Shorty Award for creative use of technology. 3) Uber and Spotify These two brands have teamed up to allow Uber customers to connect their Spotify account and be able to play their favorite music on the car speakers during their journey. Spotify and Uber Internet of Things IoT what is it and its applications in digital marketing A perfect collaboration to improve the user experience of both brands thanks to the internet of things. Moonshot Thinking: what is it and how to apply it to your company? By David Tomas , published on January 27, 2022 Moonshot Thinking is an attitude towards life and a way of thinking that pushes the individual to firmly believe in achieving something that, at first glance, seems impossible. In marketing it is an expression that is used to refer to those ambitious and practically unattainable goals that could lead a company to achieve success.