Google defines what gets ranked in SEO and shown as search results. Facebook defines what gets shown in the news feed. Gmail defines what goes into the spam folder and what goes into the promo tab. What you need to do is mold your product into one of these channels as seamlessly as possible. Which is what Slack did.
everyone on the team gets the same benefit of increased productivity and shorter times of receiving information. However, Slack managed to get all of those channels to percolate targeted email list down to the holy grail of channels – word of mouth. Peter Thiel, one of Silicon Valley's most known venture capitalists and the co-founder of PayPal, said: “
Pasted image 05 It's not just virality, but a combination of brand and word of mouth. It's the “direct” channel. This means that the Slack brand is so well known, most of the users are coming to the website by directly typing slack.com into the browser. Every company dreams of this kind of channel distribution. You've probably heard of Pareto's Principle (also known